When I select the footprint in the .PcbLib file, under Display >> 3D Color I do see the color that I want but the model still shows up glaring white.
I can move on, but this seems to be an issue for a while now and at some point it'd be nice to fix, especially as I ship off screenshots of the model.
I'm attaching an example of a voltage regulator.

I'm using Altium 2010 I believe.